ABOUT THIS GUIDE
Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.
CHAPTER 1
Measurement is the final ingredient to help PR realise its potential
Francis Ingham & Richard Bagnall
CHAPTER 2
Why measurement matters and how it underscores the value of what you do
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CHAPTER 3
Getting started! How to create a measurement culture in your company
Giles Peddy
CHAPTER 4
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Jon Hughes
CHAPTER 5
Measuring PR Performance across borders
Antoine Harary
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Measurement is not optional– not for the UK Government – not for your organisation.
Alex Aiken
CHAPTER 7
Why we are saying “No to AVEs
Richard Bagnall
CHAPTER 8
How PR professionals can move from data to insights Isentia
Khali Sakkas
CHAPTER 9
Be patient. We’re learning.
Fritz Quinn
CHAPTER 10
En(In)suring your reputation through smart PR measurement
Mandy Kojetin & Lauren Volmink
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Evolution of measurement in India: From numbers to business impact
Nitin Mantri
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Neil Wholey
TOP MEASUREMENT TIPS
Tips from our authors
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ICCO Members
ICCO thanks its National Association Members for supporting this project.